Medintro CEO Steve Shaheen Speaks on the Importance of Data-Driven Decisions

Our CEO Steve Shaheen was recently invited to speak at Harvard Business School’s 19th Annual Venture Capital and Private Equity Conference on March 1-2 in Boston. The conference hosted over 100 panelists and moderators, including key speakers Leon Black, Founder of Apollo Group Management; Stephen Pagliuca, Managing Director at Bain Capital and Co-Owner of the Boston Celtics; and Joel Cutler, Managing Director and Co-Founder of General Catalyst Partners. The theme “Navigating Change, Discovering Value” provoked attendees to consider future opportunities amidst the uncertainty of today’s economy.

With extensive operating and investing experience in emerging technology and media companies, Steve was asked to speak on the “Managing a Private Equity-Owned Company” panel.

Moderated by Professor William Sahlman – Harvard Business School’s Senior Associate Dean for External Affairs, Sahlman questioned the panelists to explore how operations are different in a company backed by a Venture Capital or Private Equity fund. Steve highlighted the importance of consistently delivering weekly Key Performance Indicators (KPIs), stating William Demming’s quote we all live by at Medintro “In God we trust, everyone else bring me data.” This consistency in metric-driven data provides him with leading indicators into the company’s financial health and promotes a culture that encourages accountability and excellence. When it comes to culture, Steve jumped on another famous quote, this time from Peter Drucker: “Culture eats strategy for breakfast.” Steve believes culture is king and extends just as much to the Board of Directors; he is strongly committed to treating the Board as a strategic partner rather than simply a reporting channel.

Steve is a Harvard Business School MBA graduate and Baker Scholar (top 5% of class) and was joined by thought-leading private equity and venture capitalists from companies like Facebook, KKR, Bain Capital, TA Associates, Carlyle, and Warburg Pincus.


Marketing to the Max

Patients are leveraging their access to the medical industry now more than ever through internet research and physician reviews. This patient behavior has in turn created more competition in the field. The message to medical leaders: it is not enough to just market anywhere in the medical industry. It has become increasingly important for medical professionals and community hospitals to invest their marketing spend wisely.

So how do you choose with so many marketing options available? And how do you keep your marketing cost effective while maximizing your ROI?

Which marketing solution is the best for me?
Image Source: recently completed a case study to discover which forms of marketing are most effective (measured by phone calls and website visits generated) for community hospitals. The study’s findings indicated that internet advertising is the most economic form of advertising and often the most effective at generating the best ROI. Second is TV (though most expensive), print next in line, and radio the least effective in garnering patient response.

While it can be daunting to choose your internet marketing medium(s) (i.e. Social Media, SEO, PPC, Email Marketing, etc.), it can also be the most rewarding if done right. As mentions, just putting an ad on Google or Yahoo! will not generate the results you are looking for without the right software and guidance to manage the ad.

This is where we can help you! And the great news is that outside of e-mail and search engine browsing, heathcare/health information is the most searched topic on the web according to Junto Health. 

The real truth, then, is how can you afford to not market online?

Welcome, Erin!

It’s been a pretty exciting week here at Medintro. Earlier this week we welcomed Erin Lockrow as our Director of Business Development. Erin joins us from Groupon where she was International Divisional Sales Manager for Western Canada and the state of Alaska. We usually aren’t much for self-promotion, but we just can’t help bragging about our newest team member!

An entrepreneur and adventure seeker at heart, Erin joined Groupon in its early stages. Three years, 10,000 employees and a well-publicized IPO later, Erin was leading a 30-person sales team driving more than $40 million annual revenue. Quite the star, huh?

All of our friends over at Groupon who worked with Erin raved about her. More than just a manager, she coached and inspired her team to get the best out of everyone she worked with. After graduating from the University of Michigan (Phi Beta Kappa) with degrees in English and Spanish, she put her leadership and compassion into her work at the Young Women’s Leadership Charter School where she assisted their fundraising and marketing efforts.


During her academic career at University of Michigan, Erin was a member of the Delta Gamma sorority and a Varsity Cheerleader her freshman year. She was an active member of Impact Dance and a writing tutor for undergraduate athletes through the Sweetland Writing Center.

Yeah, we’re kinda excited.

See you in Austin

It’s a new year which means we’re just a couple months from SXSW. Medintro will be joining our friends at Techweek for their 2nd Annual ‘Chicago Party’ at SXSW. Last year was quite the bash with Gino’s deep dish pizza and more cases of 312 than we’ve ever seen in one place. If this year’s party is anything like it, you should probably come hungry – and thirsty!

We are honored to join some of the best startups, incubators and entrepreneurs in this showcase of all-things Chicago. The entire Medintro team will be on hand to share with the SXSW crowd everything we’ve been up to since last year… or at least most of the Medintro team since some of us will be preoccupied with all the free Garrett’s popcorn.

They say, “Everything is bigger in Texas,” so we can’t wait to do it up big this year. For more information on how to join us at the ‘2013 Chicago Party,’ check out the SXSW or Techweek website.
Hope to see you there!

Vegas Baby!

Vegas. The Mirage. LeadsCon. You probably don’t even need us to go on!

We couldn’t be more excited to bring Medintro to the Vegas Strip March 18-20 for the definitive conference in customer acquisition. And since Medintro is all about connecting patients to the best and most qualified doctors, we weren’t going to miss it for anything. We are always looking for new ways to get better, so the new ideas and inspiration will be right up our alley!
If you’re planning on attending LeadsCon Las Vegas, and your company is an existing Medintro partner, you can login below to request an invitation to our exclusive pre-conference St. Patty’s Day night event. We’ll be sampling some of Ireland’s best single malt whiskey before hitting the tables to see who really has the ‘luck of the Irish.’

Well Hello Neighbor

Looks like we’re getting a new neighbor in River North: Motorola Mobility to Move to Merchandise Mart in Chicago
“’We’re thrilled to bring our employees to downtown Chicago and infuse our company with the vibrant energy of the city,’ Dennis Woodside, Motorola Mobility’s chief executive officer, said in his company’s statement. He called the building a great place to ‘honor our heritage’ and ‘recruit top talent.’”
We couldn’t have said it any better!

Welcome to the Medintro Blog

We’re really happy you found us here. This is our first post and we’ve got some great news to share. The entire Medintro team is pleased to announce that we’ll be joining companies like JustFab and Total Attorneys in the Guild Capital family.

Guild Capital is a venture capital firm out of New York and Chicago and is now our first outside investor. The Guild Capital team has decades of investing experience in technology and Internet companies, and we’re excited to partner with them as we help more people look and feel their best by introducing them to top ranked doctors.

This funding will further enable us to grow our team and develop our proprietary technology platform – the two factors we know are most important for our continued growth. It will also allow us to move into Guild’s incubator in River North, right next to the Merchandise Mart/1871 and the thousands of innovative digital startups and entrepreneurs that call the neighborhood home.
We’ve got some packing to do, so that’s all for now. Check back in for more updates on our move and to get the scoop on exciting parties and events we’ll be attending.